Poroma Pant briefly quit advertising to become a powerlifter. It didn’t take.

What did take: a decade of editorial, social, copywriting & strategy across MENA, EU & US — currently Lead Creative Strategist, Beauty & Luxe at 📌

Twitter (US), Bumble (US), Stendahls (Sweden’s Oldest Ad Agency), IKEA (Sweden), Saatchi & Saatchi (Dubai), Wieden + Kennedy (US), ELLE Magazine (Dubai) among others.

Past Lives

Receipts

Work I’d show you at a dinner party

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Extra Curriculars

Rebuilding the kind of online community I had on Twitter before it became X via my Substack

Collecting ASICS collabs faster than I can wear them.

Maintaining a chairs board on Pinterest that has, against my will, become a personality trait.

Owning more coffee table books than I’ll ever read, despite my husband’s reasonable concerns. Current favorite: Sadak by Aradhna Seth‍ ‍