What
Extend Salesforce’s Ask More of AI campaign into a social-first world fans could follow.
How
We took Ross Pomerantz’s on-screen villain role opposite Matthew McConaughey and built out the AI Wild West—creating the backstory of the “Data Desperado” to bring Salesforce’s trusted AI message to life across social.
Result
Expanded a linear campaign into a cinematic social universe—giving Salesforce a bold, entertaining way to show the difference between shady AI and AI you can actually trust.
Recognition
2025 B2B Social Webby Winner