Yellowjackets Season 2 Trailer Drop via Twitter

What
Reignite the Yellowjackets fanbase and turn the season 2 trailer drop into an event.

How
We invited fans on Twitter to “make an offering” to summon the trailer—fueling a live, ominous ritual that fans, brands, and the platform joined in on.

Result
The activation drove 5.3M trailer views, 50.6K live broadcast tune-ins, and 18,474 conversations from 11,726 unique twitter accounts.