We were asked to come up with an interesting new way to educate customers about the features of the 2020 Cadillac XT6. Our idea was to school customers through ‘play’. We designed 4 individual courses to highlight one of the four pillars of Cadillac (Safety, Technology, Design and Performance) through a feature in the car.
3-row seating for Design
Lane departure alert for Safety
Bose speakers for Technology
All-wheel-drive for Performance.
While in production, due to the pandemic, this project was put on hold.
